The design isn’t necessarily just a clean sans serif print of the name. How many financial services companies can you name that uses their name or initials into their logos? These icons paint the companies to be direct and sincere in their work. Aside from using the universal blue color, financial services companies seem to have taken a liking to particular flavors of logo design. According to an article by the website 99cents, financial logos usually appear with the following themes: Creativity in logo design takes the cake. It does not always have to be about cold and hard numbers. Today, companies are getting more creative with their branding strategies. The challenge is to craft a brand logo that is as widely recognized and memorable as the barbershop pole but holds a company-specific message. The use of logos in trade and commerce has evolved since then. The white band in between represents bandages. The blue part was the vein or the deoxygenated blood inside. The red color reminds people of bloodletting. The decree that outlawed such a display gave birth to the downward-spiraling poles. They would display blood to catch the passers-by’s attention. According to History, they also performed bloodletting and surgical procedures. During that time, barbers did not just cut hair. Using icons and symbols such as that to represent your business, goods, and services dates back to the Middle Ages. Somehow, people just seem to have an unspoken understanding that the pole stands for barbershops. One of the ubiquitous symbols most of us may have encountered is the blue, red, and white stripes on the poles in almost every barbershop. The businesses refined the concept of branding in a struggle to be different and recognizable. Companies wanted to be memorable that consumers only need to look for the brand’s unique logo design among a sea of competition.
It was most probably a combination of the developments in printing and opportunities to build businesses that took the logo usage to the center stage. The symbol also differentiates the shops from competitors.
Merchants have long been using icons to signify what they are selling.
In whichever case, the people associated the previously meaningless icons with the respective companies. Twitter used a blue bird denoting the users’ way of posting called tweeting. Facebook’s logo is a small blue letter f, which is it’s initial. Companies like Facebook and Twitter show two ways of doing this. The goal is for the image to be able to stand as a representation of the business in the public’s eyes. The key to logo design is encapsulating all that the company stands for in a simple vector.Ī logo should represent the branding and identity of the company without the need to spell out its name. For an industry that manages the finances of the world, the financial services sector should radiate an ambiance of trustworthiness, stability, and integrity. When you are in the finance industry, these are the values you have to work towards. People would not trust their hard-earned cash on institutions they knew are shaky from the start. Well-designed company logos make the company appear legitimate and trustworthy.
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